Amstel Malta, one of the leading
malt brands from the stable of Nigerian Breweries Plc (the foremost brewing
company), recently launched a new credential campaign tagged Why Add
More.
The Campaign which is currently
storming the airwaves and billboards across the country was introduced to
re-inforce the brand’s positioning as the Premium Malt Drink, with an Original
Formulation that contains Less Sugar and is enriched with essential vitamins
and minerals.
The campaign leverages relatable
metaphors and humor to portray the idea that adding more unnecessarily, could
spoil the balance.
The TV commercial shows a wedding
reception scenario, where the best man gives an eloquent speech which should
have ended with a toast to the bride and groom but instead decides to add more,
unnecessary entertainment, which did not go well with the celebrants and
guests.
