Comedians are meant to be funny, right? Yes, the stand-up comedians dominating Nigeria’s humour business landscape are funny quite alright on stage, but very serious in business.
With assets running into billions of naira, they are light years apart from the past crops of old comedians who wait on people for meager rations of life.
They may look funny and unserious, but they are cavorting to the bank and living their dreams. Ali Baba, the father of stand-up comedians in Nigeria, aptly captured in words, the profitability of comedy business when he said: “comedy is a funny business, a very big business.”
After a careful study of the careers of these successful comedians, Showtime came to the conclusion that a number of them are outstanding. Here are the top 10 in this branch of entertainment in terms of their assets, the money they charge per show, the various products or corporate endorsements they did, and their established brands from which they make steady income.
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